The Sector Episode 14: Dissecting Direct Mail
The Sector Episode 14: Dissecting Direct Mail – The Big Question “does protesting work?” The role of empathy in donating and how it can turn on you. Plus a live analysis of UBC’s direct mail to Alumni donors. Does it make the grade?
Direct Mail Pictures: (follow along as I open it live in the podcast!)
- Vancouver anti-Olympics Protests
- Why Street protesting doesn’t work via The Atlantic
- Storytelling makes people more generous
- Giving declines as responsibility increases
Big Question of the Week: Engagement?
How do you (the public) get engaged on a cause? How do you connect with a charity or nonprofit? Do you use social media? Do you call them up?
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