The Sector Episode 14: Dissecting Direct Mail

The Sector Episode 14: Dissecting Direct Mail

Download Episode 14: Dissecting Direct Mail Here

20140709_190912The Sector Episode 14: Dissecting Direct Mail – The Big Question “does protesting work?” The role of empathy in donating and how it can turn on you. Plus a live analysis of UBC’s direct mail to Alumni donors. Does it make the grade?

Direct Mail Pictures: (follow along as I open it live in the podcast!)





Show Notes:

Big Question of the Week: Engagement?

How do you (the public) get engaged on a cause? How do you connect with a charity or nonprofit? Do you use social media? Do you call them up?

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